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OPTRAFAIR 2011 OPENS FOR BOOKINGS

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Companies wishing to secure the best spaces at Optrafair 2011 are now able to reserve their stands, with an enticing 20% discount off the listed prices for FMO members.

The FMO's biennial show of all that is new in the world of optics, will run from 9-11 April 2011 at The NEC, Birmingham. Combining unrivalled opportunities to meet the entire optical community under one roof, with the chance to see world class technology and the most advanced CET, the show is geared to lift the industry well and truly out of recession.

"Ideally timed, Optrafair 2011 will see all the deferred purchases coming to market, with a tremendous amount of pent-up demand for new technology in the lab and in the dispensing room, not to mention the desire to see the latest in frames, sunglasses, lenses and contact lenses," said FMO Chief Executive Malcolm Polley.

With a comprehensive package of three levels of shell schemes, space only, and specialist interest areas, the show provides a wealth of opportunities to exhibit from just under £1,000. In addition, CET and show sponsorship opportunities, plus Optrafair TV, offer more scope to reach the thousands of decision makers who visit the show. Rolled out for the first time in 2009, a greater number of TV screens will be placed around the entrance and exhibition halls to entice visitors to learn more about the products and services on offer.

"Optrafair is the largest optical show in the UK and our experience in staging this exhibition and in embracing the whole of optics ensures that it is an event not to be missed. Customers from across the spectrum of our industry come to the show to buy and those who do not attend certainly miss out," added Malcolm Polley.

Optrafair 2011: Contact Jenny Chalmers of NEC Managed Events 0121 767 3309. www.optrafair.co.uk



13 May 2010
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