Tuesday, 04 April 2017 14:54

Optrafair 2017

A completely 'revolutionised' Optrafair opened its doors on Saturday 1 April. FMO's Chair, Andy Yorke, and Chief Executive, Bryony Pawinska, cut the ribbon to open the show, and there were long queues waiting for the doors to open on Sunday.

7,122 visitors came from all over the UK to participate in an exceptional range of education provision, from CET for registrants, to business sessions for practice staff, as well as an unprecedented level of on-stand CET.

Exhibitors covered the whole spectrum of optical manufacturing, distribution and supply, including all of the latest equipment and instruments, lenses and contact lenses, glazing and finishing labs, and providers of business services for optical practices.

The show has been running since 1978, owned by FMO, the trade body for the optical industry, and managed since 2016 by Mark Allen Exhibitions. This year's show saw a buzzing bar celebrating FMO's centenary, and plenty of new features including trend forecasting, window dressing, a boutique frames area, and a business theatre.

An incredible 76 per cent of exhibitors have already rebooked for next year's show. Said Bryony Pawinska “this was the first Optrafair show for which Mark Allen Exhibitions had a full year's planning cycle, having taken on the event management mid-way through planning for the 2016 show, and I am delighted at the vibrancy of the new show format. The centenary bar area worked particularly well as a busy central focus and comments from exhibitors and visitors alike have been overwhelmingly positive, with huge loyalty to Optrafair as the sector's own show and praise for the professionalism of the Mark Allen team. The exceptional rebooking numbers reflect exhibitors' satisfaction with the revolutionised Optrafair."

The show also marked the retirement of 'Mr Optrafair' himself, former FMO Chair and CEO Malcolm Polley, who has provided invaluable advice to the FMO and Mark Allen planning team and the occasion was marked with a special cake presented to Malcolm at the centenary bar on Saturday. FMO Director Barry Dibble and Andy Yorke both paid tribute to Malcolm's skill at developing Optrafair over the years and to his passion for showcasing all that is best in the UK optical industry.

 

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